"Branding" a NEW Strategy

Promoting various types of media in the classroom has been the outline for teachers. When we get together to plan or begin something new, we get into a huddle and break with the idea of letting students see the same reading strategy, or literary element in a different light. Pushing technology is a way of adapting to a new generation that has far more expectations with better technological devices at their finger tips. They are expected to know how to do more and the bar only gets higher with each passing year. If budgets allow, administration will do everything in its power to give teachers the best educational tools. The problem lies therein because of the all-important goal of raising test scores, every product that is branded will be pursued by education even though it may not be beneficial for the classrooms. In the article "Privacy in the age of Facebook," the loopholes that people go through just to worm their way into the lives of others speaks to some flaws in technology. While this message speaks to the idea that this type of deception is evident, branding for a new device in the school system can send the same message. The deception and the thievery of a device and its inability to get a child to think can be the same flaw as a security breach because a child's ability to analyze things can be taken away with every little gadget at their disposal. Our technology can take off when used properly. It is a struggle with some to take part, but others flourish with it. Getting everything that looks good is not a need because it just keeps adding on to the things we let collect dust while wasting money in the process. Branding technology has its benefits, but only if the type of branding features a key that will really benefit our future leaders.